VAL DI FIEMME 1991: UNFORGETTABLE EXPERIENCE
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A strong message to the world
of sport,
an infusion of energy for local tourism |
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When memories turn to 1991 Nordic Ski World Championships, hosted for the
first time in Val di Fiemme, the risk is to talk commonplaces.
The word "success" only gives a poor description of the event,
as shown by the official documents issued by FIS (International Ski Federation).
The intention to spread the popularity of cross-country skiing and of other
Nordic ski activities world-wide was the leitmotiv for a multitude of people
- professionals, sportsmen and women, politicians, fans, and above all a
lot, a huge lot of volunteers.
The trump card of Val di Fiemme 1991 was indeed the voluntary work of locals,
who devoted their spare time in order to offer the world a glimpse in the
lure of their valley. On the sporting side results were extraordinary, with
races always kissed by the sun. All structures, built in a record-breaking
time, were absolutely adequate for an event of that kind.
1991 Nordic Ski World Championships also contributed to give a substantial
boost to tourism and to further enhance the resources of Val di Fiemme,
a resort well renowned for its hospitality and for its enchanting views.
A quick look at figures gives the extent of the media involvement: 959 accredited
journalists and 300 among photographers and cameramen - an army of professionals
who exported the name of Val di Fiemme as well as the appeal of Nordic skiing
to all world corners. Since then, these sports have been gaining the favour
of an ever increasing number of enthusiasts, above all in Italy.
Thirty-one international broadcasters followed the competitions, for a total
international broadcasting time of over 37 hours to which 28.5 hours of
live broadcasting must be added, along with dozens and dozens of special
reports.
Some more important figures: in Italy TV coverage exceeded 513 millions,
while the number of ascertained visitors totalled 180,739.
Given these assumptions, Val di Fiemme is preparing to host the World Championships
in 2003 with a renewed spirit. Aware of the non-stop improvements in communications
due to the constant launching of new systems and technologies, it will send
the world another strong message of sport and tourism. |
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Miscellaneous
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Fiemme 1991
