Getting Wild with World Cup Willie!

PNC Mobile and Jules Rimet Cup Ltd reveal their collaboration on Mobile Services for the World Cup 2006 & World Cup Willie

Jules Rimet Cup Ltd announces it has the rights to World Cup Willie in a quote to reincarnate the spirit of England’s famous win in the 1966 World Cup.

World Cup Willie was the name of England’s first football mascot in 1966 who presided over England’s excellent win of 1966. The 1966 World Cup was the very first and only time England have come away with the ultimate reward but since that time the name has actually deserted and overlooked.

Well, an all new World Cup Willie has actually now been born– a various World Cup Willie – to embodying the old fashioned spirit of 1966 and England’s finest hours in a brand-new body.Proudly sporting the George Cross and accompanied by Wez and Wilma, World Cup Willy represents the Modern England Fan– young and old carrying the hopes and imagine our country in this year’s competition.(Site : S188)

PNC Mobile to supply Mobile Services

Jules Rimet Cup Ltd has picked PNC Mobile to be the unique supplier and distributor of mobile material services for the World Cup Willie brand name.

Peter Tuft of Jules Rimet Cup Ltd said “PNC Mobile was the logical choice for us. They have a proven performance history in creating and providing high quality mobile content. They comprehended immediately our requirements and have actually not only had the ability to produce a fantastic variety of material, but have also been able to take World Cup Willie to a range of high profile media channels”

Darren Jones, CEO of PNC Telecoms Ltd, stated “we are pleased to be working with Jules Rimet on the World Cup Willie project. The whole of the country will be watching the World Cup on TV and we look forward to getting the whole nation viewing it on their mobile phones too”

World Cup Content

PNC Mobile has produced a variety of World Cup Content including:

– Animated and Still Wallpapers: consists of whatever for the England fan including England Flags and World cup Willie and his family, Wez and Wilma

– Ringtones: includes whatever for the England advocate consisting of including a distinct series of whistling ringtones and naturally, the World Cup Willie tune “40 years of Hurt” to be launched the start of May 2006.


The England Supporters M-Mag

The England supporters M-Mag (mobile publication) consists of everything for the England Supporter in one package. A WAP based Mobile Magazine which fans can access quickly by texting a single keyword to a shortcode.

The magazine consists of both editorial and mobile material and will be upgraded over the course of the competition, with pre tournament, pre match and post match news updates.

Advocates are able to search, purchase and download material through the WAP interface.

Billing is flexible and can accommodate credit based, subscription, as soon as off purchase and gifting models.

Service test numbers

Text Willie to 8XXXX to get your copy of The England Supporter’s M-Mag

Hosted in the PNC Network, the service is operated in a protected environment offering high levels of durability and maximum service uptime. We provide online reporting tools for tracking and analysing service stats to celebrations operating revenue shares in the service.